September 1st, 2019
July 1st, 2019
SALTY CREW HIGH SEAS HYBRID SHORT – Made of four-way stretch durable fabrication with hyper-dry performance. Men’s High Seas Perforated Hybrid Shorts are complete with a welded zipper pocket and utility plier pocket. Asymmetrical back pocketing for easy access options finish these shorts. Utility walkshort with multifunctional uses and rapid dry fabrication. Anti-microbial fabrication. www.salty-crew.com
WATERLOO ROD COMPANY HP LITE – Designed for the avid artificial fisherman whose arsenal includes soft plastics, top waters and spoons. Built on a high modulus medium light, fast action graphite blank with a light tip and moderate backbone. This rod is available as a spinning rod in length 6’7”, 6’9”, 7’0” and 7’6”. The HP Lite is also available as a casting rod in the same lengths. Order online to select custom preferences such as colored thread around the guides and handle type. www.waterloorods.com
COLUMBIA PFG SUPER TERMINAL TACKLE™ SHIRT – Keep the hot sun off your back all day long with this UPF-30-armed fishing shirt, featuring an über-light, quick-to-dry fabric in a standout print. www.columbia.com
ENGEL 65 HARD COOLER – Engel, the original high-performance cooler, is roto-molded for toughness and durability. It’s filled with a full 2 inches of insulation in the lid, on the sides, and on the bottom, helping to retain cold and ice for up to 10 days. The all silicone gaskets create a near airtight seal that is durable and will never lose it’s shape. Available in white, tan, grey, blue, seafoam and camo. Comes with a 10 year warranty. www.engelcoolers.com
SUNBUM SIGNATURE CLEAR SUNSCREEN FACE STICK – Our mineral based Signature SPF 30 clear sunscreen offers the very best Broad Spectrum protection to those who work and play hard in the sun. It will never bleed into your eyes, make your hands slippery or come off during the most rigorous activities in the water, wind, or blazing hot sun. www.trustthebum.com
D.O.A. LURES 5″ SWIM BAIT – 5” hollow soft body lure with a wide verticle paddle tail can be fished top water, suspended or on a jig head. Swim Bait is the right choice for any fish that eats a swimming bait in freshwater and saltwater. The color above is 408 Red/Gold Glitter. Made in the USA. www.doalures.com
MAGELLAN OUTDOORS WADER SLING PACK – With a strap system that lets you secure the pack to your back, the Magellan Outdoors™ Wader Sling Pack features lightweight polyester fabrication, a built-in plier sheath and multiple D-rings to attach accessories. Waterproof pouch with sunglasses cloth. Nylon zippers with Magellan Outdoors™ pulls. www.academy.com
January 1st, 2019
By Kelly Groce
Back in August of 2018, I was in Port Aransas celebrating my father’s birthday for the weekend. On Sunday, I decided to drop some Gulf Coast Mariner Magazines at local businesses, one of them being Port “A” Outfitters. I see a man walking down the stairs who I know is Mark Nichols, the creator and owner of D.O.A. Lures. I’ve always been a huge fan of his lures, especially that dang shrimp. He’s walking right by my car so I have to say something.
“Excuse me, are you the D.O.A. man?”
“I sure am.” Mark responds.
We shake hands and chat about fishing in Stuart, Fla. where he resides. I hand him a copy of the magazine before we part ways. My day was made.
Fast forward a few months… it’s just another day at the office here in Seabrook. The phone rings and Christmas came early. Capt. Brian Barrera, who is a fishing guide and also works for D.O.A. Lures called to invite me to their 2018 Outdoor Writers Event in South Padre for four days. Without hesitation, I said I’ll be there.
The day of the trip comes, I’m listening to the Bite Me: Texas Saltwater Fishing podcast for the majority of the drive down (if you don’t listen to this podcast, you should) and daydreaming about drifting clear water with grass and sand pockets as far as the eye can see. I’ve been to South Padre three or four times prior, but it was always to go surf, never to fish.
I pull up to home base for the next few days, which is a beautiful house right on the pristine waters of the Lower Laguna Madre. When I walk in, I’m immediately greeted by D.O.A. Lures employee/local fishing guide/fish slayer Capt. Brian Barrera (if catching Texas snook and tarpon is on your fishing bucket list, Brian is your guy). As I’m relaxing and meeting fascinating people from all over the country and the industry, Mark pulls up by boat (of course he had been fishing the next canal over, catching redfish and trout). I see Mark and say “Remember me from the Port “A” Outfitters parking lot?”
He says, “Of course I do, welcome!”
The sun starts to set and a delicious feast of authentic pastor and beef tacos are being cooked on the deck overlooking the water by local restaurant, Mr. Taco. We are given D.O.A. Kits that contain their family of lures such as TerrorEyz, Swimmin’ Mullet, Shrimp, Jerk Bait, Shad, Paddle Tails and more. Capt. Brian informs everyone who their fishing guide would be for the next day, we talk a little longer and eventually everyone makes their way to bed.
DAY 1 OF FISHING
Cup of coffee… check. Breakfast taco… check. Camera and fishing gear… check. I walk downstairs and there waiting for us is a fleet of boats, mostly Shallow Sports, to take us fishing for the day. I had the pleasure of going out with local guide and super nice guy, Capt. Joel Ramos. My fishing partner was Tommy Thomson, regional sales manager at Shimano. The weather is perfect, a little overcast with a high of 75 degrees. We drive for about 30 minutes, then Capt. Joel Ramos stops, shuts off the motor and says we’re going to do a drift here. It is just what I imagined… as far as you can see clear water spotted with sand pockets and grass. I started throwing D.O.A. Lures 4” C.A.L. Jerk Bait in one of their newer colors Texas Croaker. It doesn’t take long and we all start catching trout cast after cast. Capt. Joel hooked up onto a pretty 22” trout on the 4” C.A.L. Jerk Bait in Candy Corn. It appeared, the fish liked the contrast of that bright orange lure color. The night before, we were given some D.O.A. 3” C.A.L. Shad Tails in a new color that is not yet named. It’s a brown with gold flake top with a pearl colored bottom. I switched to this bait and caught a few decent trout on that lure as well. Tommy threw on the D.O.A. topwater, the PT-7 (featured on the cover) and had a huge trout blow-up on it, that was pretty exciting. The PT-7 is a fun topwater to work with a lot of action. Capt. Joel wanted to get us on some reds next, so we went to a real shallow spot along a shoreline. I stuck with the 4” C.A.L. Jerk Bait in Texas Croaker, and Capt. Joel stuck with the 4” C.A.L. Jerk Bait in Candy Corn. 22 was Cap. Joel’s number that day, because after a few minutes at the spot, he hooks up to a nice 22” redfish. We get some footage of the fish and let him go. Shortly after, I hook up on a red I’d say was about 20” on the Texas Croaker Jerkbait. The water was so clear it was pretty neat to see the lure hit the water and then a flash which was the redfish chasing after it. After a full day of fun and fishing, we head back to casa de D.O.A.
That afternoon, everyone is sitting around trading fish stories from the day. Mark points to me and says, “Want to go for a boat ride?”
“Yes sir” I say.
We board his Maverick Mirage skiff, which is one beautiful boat. We go for a cruise and enjoy the stunning South Padre Island sunset. SO… here I am sitting on Mark Nichol’s boat with an ice cold Corona overlooking the Lower Laguna Madre while listening to him talk about fishing and his life. Mark is incredibly knowledgable about fishing and has lived a life full of adventure. I learned that Mark grew up in Houston and his dad had a shrimp boat on Clear Lake. That 45 minutes on his boat is truly a moment I’ll never forget.
DAY 2 OF FISHING
I get paired with Capt. Lee Alvarez. He was born and raised in the area and knows these waters like the back of his hand. I felt like I was getting special treatment since it was just Capt. Lee and myself on his boat this day. There was a front coming in that night, so it was overcast and rain was on the horizon. I had to throw that Candy Corn Jerkbait after the success we had on it the day before. We did some drifts and caught tons of trout on it. We were drifting this one area and a school of about five beautiful upper slot redfish swam right in front of the boat. We saw the school of reds again and we started sight casting at them, but didn’t land one. Either way, very cool seeing fish like that. The rain started coming down pretty good, but the fish were still biting, so I was a happy camper. After all, a little water never hurt no one.
On the ride back to the house, I was gathering my thoughts on the past few days of fishing. Myself alone, caught probably 70+ trout and some nice redfish in just two days on nothing but D.O.A. Lures. D.O.A. stands for Deadly On Anything, and after the non-stop catching I had experienced, that slogan is without a doubt true. These lures are like candy to fish, they can’t say no. An absolute must-have for any angler’s tackle box.
That evening, it was Mark’s birthday. The crew had got him a cake that was decorated with the D.O.A. logo and lures. Some tasty burgers were being grilled on the deck while we continued to celebrate and enjoy each other’s company. My face was starting to hurt after all the laughs.
The next day, it was difficult to head back home. After the few days I got to spend with Mark and the rest of the D.O.A. Lures crew, I must say his lures are amazing, but this group of people are even better. The camaraderie I experienced was bar none. Not only did I learn a lot, but I left South Padre feeling like I had a whole new family.
The stars aligned that day I met Mark in that parking lot in Port Aransas. I never thought I would run into him, let alone be invited to South Padre to fish with him for several days. Mark’s passion for fishing and his energy is contagious. He has lit a fire for me to continue pursing my passion of fishing, writing, and photography. And for that I will forever be grateful to Mark.
Huge thanks to Mark Nichols and the entire D.O.A. Lures crew for an incredible trip. I’ll be back to catch my Texas snook. Until next time amigos!
July 1st, 2018
Yo-Zuri has upgraded the new Bull Pop with patented Power Body, 3X treble hooks and through wire construction to give it the durability to handle the biggest Texas tuna. The large cupped mouth creates extreme surface commotion that draws fish in from long distances.
OTI’s Wombat Chugger produces explosive topwater action to excite large tuna and trigger strikes. These poppers come fully rigged and ready to fish with Raptor XH split rings and Raptor 4X treble hooks.
Look to the Halco Max 130 when tuna won’t commit to surface lures. This versatile Australian lure can be trolled but is best cast with spinning gear and steady retrieved during your drift.
Shimano’s Orca popper features a unique “Bubble Chamber” open mouth design based on how a jet engine turns low pressure into high pressure. Water flows through the hole at the top of the lure to create a unique bubble trail and splash. Less effort is required to work compared to traditional poppers.
May 3rd, 2017
Throwing poppers and swimbaits at night can be extremely productive when fishing for yellowfin tuna in the Gulf. Tuna love flying fish and readily come up to the surface to feed. Long, specialized rods and heavy duty spinning reels are best for this type of fishing. From budget minded, to top-of-the-line, these rods and reels for tuna popping will get you on the right track.
These are some of the highest performing, and best valued popping rods on the market today. With shaped EVA grips, new Fuji “K” series Alconite guides, and a new padded rod sock, the OceanXtreme can defeat monsters. Depending on your needs, the 40/60 or 60/80 rods are best for our size of tuna in Texas. MSRP $249
The newest line of Tuna Sniper rods are lighter, stronger, and have a faster taper for the longest possible casting distance and more control boat side. These rods have a moderately fast action, with a slightly faster tip section, shaped EVA grips, new Fuji “K” series SiC guides, and a new padded rod sock. The size 40 stripper guide and new 8’ length give this rod a balanced feel and lighter weight than pre-2012 Tuna Sniper rods. MSRP $449.99
This all-aluminum body reel from Fin-Nor could be one of the best values in high-performance saltwater spinning reels today. The Lethal 100 adds a triple-supported spool shaft, a forged brass main gear and a back-up pawl and ratchet anti-reverse. MSRP $139.95
This tough, all metal construction reel from Penn works well for tuna at a good value. Features include an anodized aluminum superline spool, five stainless steel ball bearings and a sealed drag system with 3 HT-100 washers that stays smooth during big runs. MSRP $179.95
The Cabo series is built for long-lasting, fish-stopping performance – from the indestructible TiMag® bail to the multi-layer corrosion protection. This reel utilizes hybrid ceramic bearings in high-load areas. Specifications for 80PT model. MSRP $229.95
A Gulf tuna staple with excellent performance at a good price. Improvements in the current Saragosa® include SW Concept design with X-Ship & X-Tough drag and durable cam oscillation system for better drag performance. Specifications for 10000 model. MSRP $309.99
Accurate’s TwinSpin reels are machined from high-grade materials and can handle the Gulf’s largest tuna. Features include Accurate’s patented TwinDrag™ system, five class 5 ABEC stainless steel bearings and a skirted spool that reduces heat build-up and help trim weight. These reels are designed, manufactured and assembled in the USA. MSRP $859.95
Widely considered one of the finest spinning reels in the world, the Stella SW can handle the largest fish swimming our waters. This reel utilizes high quality materials and technology in every aspect, including a high rigidity aluminum body, X tough drag washers at the base of the spool, a cold forged aluminum handle and forged metal internals. This latest version of the Stella is the longest casting reel yet. Specifications for 14000 size. MSRP $1,159.99