By Kelly Groce
Back in August of 2018, I was in Port Aransas celebrating my father’s birthday for the weekend. On Sunday, I decided to drop some Gulf Coast Mariner Magazines at local businesses, one of them being Port “A” Outfitters. I see a man walking down the stairs who I know is Mark Nichols, the creator and owner of D.O.A. Lures. I’ve always been a huge fan of his lures, especially that dang shrimp. He’s walking right by my car so I have to say something.
“Excuse me, are you the D.O.A. man?”
“I sure am.” Mark responds.
We shake hands and chat about fishing in Stuart, Fla. where he resides. I hand him a copy of the magazine before we part ways. My day was made.
Fast forward a few months… it’s just another day at the office here in Seabrook. The phone rings and Christmas came early. Capt. Brian Barrera, who is a fishing guide and also works for D.O.A. Lures called to invite me to their 2018 Outdoor Writers Event in South Padre for four days. Without hesitation, I said I’ll be there.
The day of the trip comes, I’m listening to the Bite Me: Texas Saltwater Fishing podcast for the majority of the drive down (if you don’t listen to this podcast, you should) and daydreaming about drifting clear water with grass and sand pockets as far as the eye can see. I’ve been to South Padre three or four times prior, but it was always to go surf, never to fish.
I pull up to home base for the next few days, which is a beautiful house right on the pristine waters of the Lower Laguna Madre. When I walk in, I’m immediately greeted by D.O.A. Lures employee/local fishing guide/fish slayer Capt. Brian Barrera (if catching Texas snook and tarpon is on your fishing bucket list, Brian is your guy). As I’m relaxing and meeting fascinating people from all over the country and the industry, Mark pulls up by boat (of course he had been fishing the next canal over, catching redfish and trout). I see Mark and say “Remember me from the Port “A” Outfitters parking lot?”
He says, “Of course I do, welcome!”
The sun starts to set and a delicious feast of authentic pastor and beef tacos are being cooked on the deck overlooking the water by local restaurant, Mr. Taco. We are given D.O.A. Kits that contain their family of lures such as TerrorEyz, Swimmin’ Mullet, Shrimp, Jerk Bait, Shad, Paddle Tails and more. Capt. Brian informs everyone who their fishing guide would be for the next day, we talk a little longer and eventually everyone makes their way to bed.
DAY 1 OF FISHING
Cup of coffee… check. Breakfast taco… check. Camera and fishing gear… check. I walk downstairs and there waiting for us is a fleet of boats, mostly Shallow Sports, to take us fishing for the day. I had the pleasure of going out with local guide and super nice guy, Capt. Joel Ramos. My fishing partner was Tommy Thomson, regional sales manager at Shimano. The weather is perfect, a little overcast with a high of 75 degrees. We drive for about 30 minutes, then Capt. Joel Ramos stops, shuts off the motor and says we’re going to do a drift here. It is just what I imagined… as far as you can see clear water spotted with sand pockets and grass. I started throwing D.O.A. Lures 4” C.A.L. Jerk Bait in one of their newer colors Texas Croaker. It doesn’t take long and we all start catching trout cast after cast. Capt. Joel hooked up onto a pretty 22” trout on the 4” C.A.L. Jerk Bait in Candy Corn. It appeared, the fish liked the contrast of that bright orange lure color. The night before, we were given some D.O.A. 3” C.A.L. Shad Tails in a new color that is not yet named. It’s a brown with gold flake top with a pearl colored bottom. I switched to this bait and caught a few decent trout on that lure as well. Tommy threw on the D.O.A. topwater, the PT-7 (featured on the cover) and had a huge trout blow-up on it, that was pretty exciting. The PT-7 is a fun topwater to work with a lot of action. Capt. Joel wanted to get us on some reds next, so we went to a real shallow spot along a shoreline. I stuck with the 4” C.A.L. Jerk Bait in Texas Croaker, and Capt. Joel stuck with the 4” C.A.L. Jerk Bait in Candy Corn. 22 was Cap. Joel’s number that day, because after a few minutes at the spot, he hooks up to a nice 22” redfish. We get some footage of the fish and let him go. Shortly after, I hook up on a red I’d say was about 20” on the Texas Croaker Jerkbait. The water was so clear it was pretty neat to see the lure hit the water and then a flash which was the redfish chasing after it. After a full day of fun and fishing, we head back to casa de D.O.A.
That afternoon, everyone is sitting around trading fish stories from the day. Mark points to me and says, “Want to go for a boat ride?”
“Yes sir” I say.
We board his Maverick Mirage skiff, which is one beautiful boat. We go for a cruise and enjoy the stunning South Padre Island sunset. SO… here I am sitting on Mark Nichol’s boat with an ice cold Corona overlooking the Lower Laguna Madre while listening to him talk about fishing and his life. Mark is incredibly knowledgable about fishing and has lived a life full of adventure. I learned that Mark grew up in Houston and his dad had a shrimp boat on Clear Lake. That 45 minutes on his boat is truly a moment I’ll never forget.
DAY 2 OF FISHING
I get paired with Capt. Lee Alvarez. He was born and raised in the area and knows these waters like the back of his hand. I felt like I was getting special treatment since it was just Capt. Lee and myself on his boat this day. There was a front coming in that night, so it was overcast and rain was on the horizon. I had to throw that Candy Corn Jerkbait after the success we had on it the day before. We did some drifts and caught tons of trout on it. We were drifting this one area and a school of about five beautiful upper slot redfish swam right in front of the boat. We saw the school of reds again and we started sight casting at them, but didn’t land one. Either way, very cool seeing fish like that. The rain started coming down pretty good, but the fish were still biting, so I was a happy camper. After all, a little water never hurt no one.
On the ride back to the house, I was gathering my thoughts on the past few days of fishing. Myself alone, caught probably 70+ trout and some nice redfish in just two days on nothing but D.O.A. Lures. D.O.A. stands for Deadly On Anything, and after the non-stop catching I had experienced, that slogan is without a doubt true. These lures are like candy to fish, they can’t say no. An absolute must-have for any angler’s tackle box.
That evening, it was Mark’s birthday. The crew had got him a cake that was decorated with the D.O.A. logo and lures. Some tasty burgers were being grilled on the deck while we continued to celebrate and enjoy each other’s company. My face was starting to hurt after all the laughs.
The next day, it was difficult to head back home. After the few days I got to spend with Mark and the rest of the D.O.A. Lures crew, I must say his lures are amazing, but this group of people are even better. The camaraderie I experienced was bar none. Not only did I learn a lot, but I left South Padre feeling like I had a whole new family.
The stars aligned that day I met Mark in that parking lot in Port Aransas. I never thought I would run into him, let alone be invited to South Padre to fish with him for several days. Mark’s passion for fishing and his energy is contagious. He has lit a fire for me to continue pursing my passion of fishing, writing, and photography. And for that I will forever be grateful to Mark.
Huge thanks to Mark Nichols and the entire D.O.A. Lures crew for an incredible trip. I’ll be back to catch my Texas snook. Until next time amigos!