September 1st, 2019
July 3rd, 2018
Inspired by the protection and hydrodynamic advantage fish scales provide; SCALES created a unique product line using the highest quality materials that combines performance, style and comfort for their apparel and accessories. Here is some of our favorite picks from their women’s gear.
WAHOO TRIANGLE TOP – A classic bikini top in a colorful-inspired Wahoo design.
WAHOO BAITING SUIT SOLO BOTTOM – A classic bikini bottom with added flare of the squid skirt tassels will make this bottom the talk of the boat, beach or the pool!
OCEAN SCALES BIMINI TWIST TOP – A twist on a timeless bikini silhouette with a flattering Ocean Scales design.
OCEAN SCALES BANDED BOTTOM (ADDITIONAL COVERAGE) – Extra comfortable classic bikini bottom in a colorful Ocean Scales design.
A lightweight, comfortable and athletic fit performance shirt. Comes with a vibrant color sublimated print.
July 1st, 2018
Interview by Kelly Groce
Can you start by telling our readers a little bit about yourself?
Around the early 90’s I started venturing off with a high school buddy going to Port O’Connor when we were old enough to drive. First night was sleeping in the bed of the truck stealing showers late at night at the Texaco (Fishing Center) from the water hose. Night two we treated ourselves to a $40 room at the Port Motel. We would fish ALL day, crush Josie’s Mexican Food for dinner, then fish with super light weight rods for the worlds biggest hard heads off the Fishing Center Docks. In 2011, I got my captains license hoping I could earn some extra money while having fun and paying for my extreme fishing habit. I guess you could say some of the early thoughts about Fishhide came from those days of guiding.
When did you create FishHide and why?
Ultimately Fishhide was created to fill the need of being able to be seen when desired but blending into your background so not to unnecessarily spook any redfish you might be tracking. I was prefishing the possum tournament in August 2011 in Mule Slough (POC), the guys had dropped me off near a boat lane but far enough away that I wouldn’t get run over or so I thought. Not too long after they left a boat did come within 25 yards of me without even noticing me and that gave me a cause for concern for the next day when we were going to be dropped off even earlier. The next morning I had decided to wear a highway vest in order to be seen by the spotlights the boaters were using to navigate through the backwaters. I can tell you it definitely worked when a boat came towards me held the spotlight on me for at least 10 seconds and then change course giving me plenty of room. I was very proud of my decision and I felt very confident that I could start fishing without having too much to worry about. As the sun starting to come up I was chasing redfish in calf deep water moving slowly and quietly as I could, but I could not seem to get close to them. It dawned on me that the sun was reflecting off my highway vest and making me stand out like a Roman candle. I took the highway vest off put it in my belt and proceeded to catch big enough fish to help put us in second out of 52 boats.
What makes your fishing apparel unique from others?
FishHide is a TRUE performance fishing shirt. Meaning it comes included with: • 2 chest pockets • Comfort cuffs with thumb holes (acts as gloves) • Built in lens cloth • Built in sun collar • Built in kill switch loop • SPF 50 micromesh material that dries fast and is breathable.
What’s your favorite lures to throw for inshore fishing?
I have narrowed down my favorite lures to Corky’s, Down South Lures, Home Recker Paddle Tails, Paul Brown Devil Flappers and topwaters. Oh, and 3” Gulp! Shrimp for those flatties.
What can we expect to see in the future from FishHide?
Fishhide will likely officially change names from Fishhide Sportswear to Fishhide Outdoors in 2018 or early 2019 due to some other nonapparel gear coming out. Stay tuned with Fishhide on Facebook and Instagram to follow along with my new product that should come out summer of 2018.
May 1st, 2018
May 1st, 2018
Interview with Jan Edwards
Tell us about yourself and Bill’s passion for photography, fishing and nature.
Bill and I met in 1981 when I interviewed for a position in General Electric’s renowned inhouse advertising agency. They told me there was an opening in the Louisville office and that I would be meeting with the creative director, Bill Edwards. (It should have been a red flag to me about his punctuality that I waited THREE HOURS for him at the airport, but that’s another story!) What struck me during my visit to their office were his hands: they were thick and masculine but moved in an artistic way I’d never seen before. I just remember noticing the pen in his hand as he sketched something out and wondered if I was completely in over my head in the creativity department.
After we married in 1986, he became the creative director for McCann Erickson’s office in Dallas. While his business strengths were in branding and corporate identity, his personal creative expression increasingly developed through his photography. He had a long contract with Getty Images, shooting anything that might lend itself to use in advertising — and since he took off for the coast for offshore fishing every chance he could, the ocean became his subject more often than not.
How did Bill get the idea to convert his photography into his beautiful PhotoArt?
We moved to Houston in 2001 and Bill began to spend more time down in Galveston and Port Aransas. He was frustrated with corporate America having gone through a cycle of layoffs and was looking for a way to combine his passions. He was experimenting with his camera and Photoshop, and seemingly “stumbled” onto something extraordinary. The first one he completed was a tuna – he spun his computer around and said to me, “Well, what do you think about this?” We both knew he’d “hooked into a big one.”
He created a few pieces and placed them in galleries along the Gulf Coast. After Hurricane Ike demolished the Strand, he joked that he was famous because he had art “all up and down the coast.”
But he persevered, and the then owner of Galveston Outfitters suggested Bill start putting his art on apparel. He began with his signature “Double Dot Redfish” and it took off. The colors are so vibrant and complicated, it’s actually very difficult for silkscreeners to get it right, but Bill was always on press guaranteeing that they did.
Also, the logo itself is one of his best. The B-E- A stands for Bill Edwards Art, but it became his battle cry and mantra after he was diagnosed with stage four metastatic cancer in 2009. His courage and attitude were inspirational, and led him to pen the statement for what Beafish means: “It’s about the wide open sea and the great outdoors – and the ability to use our God-given talents to make a difference in the lives of others. So when life sends you downstream, swim upstream and make a splash!”
He fought so hard, but in his passing, we believe his story and art are even more inspirational and important.
Shortly after he died, Gulf Coast Conservation Association contacted me about putting his crab art on a serving tray for their auctions. I’d never even seen it before, but then I found an external hard drive with lots of art I’d never seen. Our daughters and I decided we’d do what we could to make sure his art can live on.
Last year we expanded into dri-fits, and the response has been fantastic. It seems to be where the market is going, and customers value the fabric quality and SPF factor.
What can we expect to see in the future from Beafish Designs?
More apparel, for sure – different colors and new designs. But we’d also like to use the art on home décor and beach accessories.
Where can people purchase Beafish Deisgns apparel and prints?
In Houston, they are currently exclusively in Berings, but we’re actively looking for more retailers in the Bay Area, particularly in Kemah or Galveston. Our apparel is also carried in Rockport‘s Tackletown and Port Aransas’ Fish Tales, although the latter has not yet re-opened after Harvey. We also plan on participating in the Galveston Shrimp Festival again. Limited pieces of art and apparel are available online at www.beafishdesigns.com.